We know Bloomreach from the inside. Now we make it deliver for you.
Asteroad is a registered Bloomreach Marketing (Engagement) partner and consultancy. Our founders worked at the platform when it was still Exponea. We’ve configured, launched, and optimized 40+ implementations across 12 industries. We sit inside your account and make it deliver.
BY THE NUMBERS
10
Years inside the platform
40+
Implementations delivered
12
Industries served
3x
Faster campaign production (Popsa)
WHAT WE DO
Four services. Each tied to an outcome.
BUILD
Integration and implementation
You're starting or switching platforms.
RUN
Campaign and automation execution
Your backlog grows faster than it ships.
FIX
Platform review and optimization
Your platform is live and results are flat.
CONNECT
Loyalty connected to journeys
Your loyalty program and campaigns don't talk. We connect the loyalty platform, or set it up and run it.
Hiring instead of outsourcing? We can be your embedded Bloomreach team. An agency or partner? We deliver behind you. See all the platforms we work in.
ARCHITECTURE
Bloomreach alone, Bloomreach plus a warehouse, or Bloomreach as the activation layer.
Bloomreach can carry the whole stack for a mid-size brand: tracking, customer profiles, analytics, and campaigns in one application. Larger setups pair it with a data warehouse such as BigQuery. Enterprise stacks put it on top of a central data platform and a decision engine. We design and run all three patterns, and we’ll tell you which one your stage actually needs. That combination of data and channels is what makes Bloomreach a customer data and experience platform (CDXP), not just a CDP: the data foundation plus the automation, personalization, and journeys built on top.
MODULES
Deep in every module, not just the ones that demo well.
Data model design
Event taxonomy
Identity resolution
Consent management
Integration architecture
Weblayers
Email and SMS campaigns
Scenarios and automation
Predictions
Recommendations
A/B testing
Reporting and analytics
HOW WE WORK
How we work
CASE STUDY
Popsa: 3x faster campaign production for a lean team.
Popsa sells photobooks and printed products with over 1M GBP revenue per employee. They run Bloomreach across email, push, SMS, and in-app. The team is small and fast-moving.
Campaign setup was slow and manual. Engineering bandwidth was limited. Advanced features and deeper data usage were on the wishlist but hard to prioritize.
3x
Faster campaign production (3 days to 1 day)
+61%
Push notification audience
+54%
SMS ROI improvement
IN THEIR WORDS
“Thanks to their expertise and experience, we now have a clearer understanding of customer behaviour… Their proactive approach to solving challenges, coupled with their ability to explain complex processes in a simple way, has been a game-changer for our team.”
Jen Merrikin, Group Head of Digital Marketing, The Big Table Group
WHY ASTEROAD
Why Asteroad
Platform depth
We’ve been inside Bloomreach Engagement since Exponea. We know what works, where projects go wrong, and which features are worth the investment at each stage.
Both sides of the table
Vendor, consultant, agency, in-house. We understand every stakeholder because we’ve sat in every seat.
Marketing and IT in one team
Implementations don’t stall at the handoff between business requirements and technical delivery.
Delivery, not decks
Working demos, campaigns that go live, data that flows.
Enablement built in
Training, documentation, and knowledge transfer in every engagement.
FROM OUR BLOOMREACH MANUALS
The work, written down.
Bloomreach Custom Tracking Domain
NS vs CNAME DNS setup, so Safari does not cap your tracking.
Your Framer Cookie Banner Looks Compliant. It Isn’t.
The consent wiring every Bloomreach tag depends on.
Capturing GA4 Client ID in Bloomreach Marketing (Engagement)
Identity plumbing that joins Bloomreach and GA4 data.
Ready to get more from Bloomreach?
Two ways to start. The call is free, no commitment.
Book a Discovery Call. Tell us where you are and what you want to change. We’ll tell you what we’d do about it.
Request a Platform Review. A health check of your Bloomreach setup, with a report you can act on immediately.